Website visitors can learn the company’s brand tone through website colors.Īdditionally, the website uses deep grey for texts and icons to ease user navigation.Ĭolors used: Narvik (#EAE7DD), Sorrell brown (#99775C) Conclusion This color scheme also adds more value to the homepage.
This combination results in a cozy and homey color palette. Both brown and beige are natural colors that give an organic and relaxing feeling.īeige is a neutral color, but brown gives the former warmth when paired together. Dark Green, Ivory, and Yellowįlooring company Engineered Floors uses a brown and beige combination for its website color scheme. The minimalist web design shows that the visual artist wants the site to echo his art style and highlight his work.Ĭolors used: White (#FFFFF), black (#1D1D1) 2. Otherwise, their attention will shift to the colorful background instead. The dominant white space lets visitors immediately focus on the art piece. The artist keeps his website color palette simple, using a white background and black as an accent for text. This two-color combination makes your website look modern and minimalistic.Īn example of a website with a monochromatic color scheme is Savas Ozay’s online portfolio. To emphasize important content, consider using a black and white color scheme. With the following information, you will be able to mix and match the colors and create your own website color scheme. We will also use the color picker tool to acquire the colors’ names and hex codes. To inspire you, we will list the top 30 website color schemes. For example, having black text on a dark background worsens readability. On the contrary, randomly choosing website color palettes may interfere with usability.
Since visitors usually ignore most website content, visual hierarchy draws users’ attention to the more important content first. They also allow you to visually separate website contents based on their importance. For example, distinct colors let users quickly find navigation elements.
Emotionally connecting with customers increases brand loyalty, bringing benefits to your business.Īrt Director at Hostinger Retain Visitorsįor a web designer, knowing the right website color schemes can improve user experience, keeping the website audience longer.Ĭombined with a well-designed user interface, colors help visitors navigate your site. Since people often associate a brand with a certain color, keeping your website’s color scheme consistent helps improve brand recognition.įor a business, website color schemes also help establish customer relationships by eliciting the right emotions. If your website’s color scheme is similar to others, it can confuse customers. Using a unique color palette helps your brand stand out from competitors. For instance, bright color schemes suit a brand with an energetic, fun, and youthful character. Your website color scheme should reflect your brand personality. Therefore, red CTAs create a sense of urgency and entice interactions. Red contrasts the website color scheme more than green, allowing visitors to distinguish the CTA easier.Īdditionally, red evokes energetic, speedy, and passionate emotions according to color psychology. It can be text, image, or button.Ī study shows that red works better for a CTA button than green. If important elements like call-to-actions (CTAs) stand out, visitors are more likely to interact with them.Ī CTA is a part of a website that compels visitors to perform an action leading toward a conversion. Picking the right website color scheme can influence your visitors’ decisions. A conversion happens when a visitor performs a desired action on your website, such as purchasing a product or filling out a subscription form. Here are three reasons why website color schemes are essential: Boost ConversionsĪdjusting your website color scheme can boost the conversion rate.
#Aesthetic color codes how to#
How to Find Exact Color Schemes on a Website?Īlthough colors are often regarded for aesthetic purposes only, picking the right palette brings additional benefits to your site.How Many Color Schemes Should a Website Have?.Why Are Website Color Schemes Important.
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